LIDL and Leather Jackets

Question: Describe the detail of the importance of process design on the product or service and the overall aim and objectives of the product or service using process design. Answer: Introduction to the Lidl : The company is known for its supermarket chains and is based in the Neckarsulm, Baden-Wrttemberg, Germany The company operates almost 10,000 stores all across the Europe. The company was founded in the year 1930 by the German wholesaler of the Grocery (Muto, Kimita and Shimomura, 2015). Today Lidl is one of the largest chains of the retailers of the grocery in the Europe. Lidl is known for its top quality products, which are to be available to its customers at the lowest prices. Lidl operates its stores with the dedicated staff, which establish the success and development of the company. Lidl due to its product management has played a significant role in the exploration of the new products in the markets of Europe (Nol, 2010). LIDL and Leather Jackets: The report is about the introduction of the new leatherjackets in the market by the company Lidl Stiftung. In this report will discuss about the new launch of the leather jackets in the female section of the Lidl. The objective of the report is to discuss about the analysis of the market where the jacket is to be launched and also about the designing process of the jacket which attract the females and become the fashion icon in the market. The designing concept of the jackets will be discussed and the stages of designing the product and launching in the new market will also be discussed in the report. Leather Jackets: The Jackets are the fashion icon for the female section of the Lidl. In this case we will discuss about the process design of the female leather jackets in the new fashion range which the Lidl is to launch in the market. Looking at the factor of the operational aspect the jackets will very easy to handle and also will be as simple to carry. Detail of the importance of process design on the product or service: The process of designing a product is a significant task which directly affects the quality and the production of the product. In few researches it is concluded that most of the quality issues related to the product occurs is due to not an accurate designing of the product. The designing process accumulated the process of the designing, manufacturing and the quality of the product. Analysis of the market: Looking at the needs and the behaviour of the British shoppers buying the clothes from the supermarket is to be designed in such a way that it attracts the shoppers with its trendy look. The launch of the leather jackets is to be done with the high end promotion of the fashion. The product, process will highlight the unbeatable value of such a high quality jacket (Tsafarakis, Delias and Matsatsinis, 2013). Concept As the product manager of the LIdl, will focus on the looks of the jacket, and the arrangement of the jacket is to be comfortable and working and also to be cost effective. As the product manager will launch a new female fashion range which also includes the leather jacket with the cost of only 14.99 (Montelisciani, Gabelloni and Fantoni, 2015). In the past the Lidl has only sold the basic clothing, such as the vests, childrens clothing and underwear. It is the first time the company is to launch a new product in the range of the fashion which will help it to place a competition with the strong retailers of the clothing such as the Asda and the Primark. Hence, as the product manager, have to mainly focus on the quality, durability, looks and the cost of the product to compete in the market. The process design of the leather jackets design in such a way that it satisfies the needs of the customers which in turn is essential for the growth and the success of the organisation (Phillips and Phillips, 2010). The process design needs the customers requirement; hence focusing on the customer requirement Lidl will develop the two leather jackets, one jacket will focus on boucle fabric with the leather piping and with the sizes of 10-18. And the other jacket will be in the faux leather and will be well designed. The jackets will be designed on the base of ruff and tuff which can be used in any way (Thurston and Cawood, 2011). Synthesis: Focusing on such aspects of the process design with the launch of these jackets the sales of the company will grow up to 19.5pc every year The stocks of the jackets are to be stocked in the same way as the other food items stocks are sold in Lidl. Will launch an extra section of the jackets in the Lidl stores and will only be sold till the stocks lasts. This launch of the leather jackets with such the comfortable designs will be proved to be popular among the British shoppers. While designing the jackets as the product manager will focus on the durability of the jackets, hence will design such Jackets with the material boucle and faux which will not only increase the durability of the jackets but will also result in the satisfactory performance of the product. And will also function as the new trend in the market. The launch of the trendy women range leather jackets is the centre of attraction for the females and is also been taken seriously while campaigning the said product in the market. The overall aim and objectives of the product or service using process design The main aim and objective of the process design is to achieve the economic aspects and the performance of the product in the market. The other objective and aim of the product is to be accessible, cost effective, production, aesthetics, maintenance and performance (Clardy, 2013). The Jackets are to be such designed that fulfil the requirement of the comfort and also the easy handling of the jackets. Secondly the jackets are to be cost effective and hence will be launched with the starting price of 14.99. The product design will also focus on minimising the budget of the company. The jackets are to be produced in such a way that they are secure and safe for the person body texture and is to be freely used by the females. The feature of the jackets aims to provide the comfort zone to the ladies in their work also while wearing such jackets (Albiana and Vila, 2012). The process design also aims to less maintenance to be required by the product. Hence the process design of the Jackets of the Lidl Company guarantees the safety and the high quality, as for the company safety, health and peace of mind to the customers is of their primary concerns. The company runs on the motto On the Way to a Better Tomorrow. Hence, the objective of the process design is to ensure that the customers are made aware of the products that are responsibly sourced, so that the customers can make choices while shopping. Stages of product/service to illustrate your design concept The different stages of the product development help in creating a new product for the consumer which is to be sold by the enterprise. This task of developing an outstanding product is sometimes time consuming, difficult and is also costly. The production of the great product involves the hours of research, design studies, analysis, prototyping efforts, testing and finally launching the product with the perfect designing (Eben-Chaime, 2015). Marketing Before designing the product one has to analyse the market segment where the product is to be launched. As the product manager will also identify the lead users of the product and competitive products of the retailers such as the Primark and the Asda. Design: The jackets are to be designed after understanding the feasibility of the concepts of the products. Manufacturing: The manufacturing cost of the product is such that it access the production feasibility (Jeang, 2013). Product aesthetic aspect The product has to follow the product aesthetic aspects under which the final shape of the product is to be given. This aesthetic aspect of the product is not only required for the intended performance of the function, but also makes the product attractive and also generates possessiveness towards the product among the customer (Jones and Kim, 2016). Production Aspect: This aspect of the product will help to design the jackets in such a way that are cost effective and are to be produced by the available technology and the resources. In this aspect the manufacturing process, labour and the material requirements are to be considered. The dedicated team of quality assurance systematically monitors and check the quality of the jackets on offer. These independent quality checks help in improving the quality of the product and providing the best services to the customers (Kimita, Tateyama and Shimomura, 2012). The stages of the design concept also recognise the importance of the sustainability and forces to work together on the with the recognised schemes of the recognised labelling. This helps the Lidl to expand their own range of the products in their own brands such as the Fairglobe and the Fresh Meadow. These collections of the latest jackets are to be the new attempt of the supermarket to lure the shoppers who are bargain conscious and are also away from the bigger brands (Xi and Yuan, 2011). Stages of the product Design: In this process as the as the product manager will work with the designers and serve to launch the best product in the market. During the product design, firstly will focus on the designing the Leather Jackets, how the leathers jackets are to be designed that it makes the female comfortable in and every area of their work. In the second step will go for the screening of the jackets and will choose the material of the jackets that are the best suitable and are comfortable for the womens to wear. During the product designing will also keep in mind the cost of manufacturing and launching and the new jackets in the market. Then will finally create the design of the jackets and will test it on certain level of ruff and tuff and also at the comfort level. Finally the design will be approved and will launch the leather in the market under the female section of the Lidl. Analysis of the impact of performance objectives on the design: The design of the product jackets is further responsible for the success of the organisation as it is indirectly and directly makes an estimate of the main and the critical impacts of the organisational success (Aaron, 2009). The variation in the demand of the customer also results into the production of the different variety of the innovative products, new products and the quickly shifting of the fully featured one new product. At present the decision making of the customers for buying a product depends upon the number of the growing factors of the newer products. The decisions of the clients for the purchasing of the jackets will be mainly depend on the quality as well as the price of the product. Hence, for the product for achieving the market it has to be cost effective and hence the jackets are launched in the market with the lower prices. As the product manager, one has to focus on the Lidl the major grocers and here the fashion is represented only between 20% and 30%. As the product manager of the Lidl jacket product will be launched in the market with the consideration of the social account and also measuring the impact of the operation on the quality lives of the people. Performance Objectives: The new fashion range of the Lidl will focus in terms of the strategies and fashion proportions and will also be considerable in the coming years. The product so designed to have the presence of the competition in the fashion. Speed: The operations of these new products, jackets will also have the major effect on the supplier of the Lidl. This will benefit the supplier to prosper them. How effectively the suppliers are supplying the products. The better the product and its services will be designed the more will be its demand in the market. With the increased demand of the product in the market the whole business will grow and the in this process the shareholders will also be one of the major beneficiaries of the products. Quality: Quality will be the main focus of the jackets and hence will use the best faux leather material for the jackets. Cost: The lIdls latest efforts in this product range of the jackets will draw the attention of the new targeted customers and its expansion in the Britain which will help in increasing the revenue of the company (Yassine, 2007). The Lidl already had drawn the wider demographic by offering more luxuries foods and the freshly baked bread, but this new product of the fashion will add new heights to the business. Flexibility: The company may provide the newer items with the lowest prices, which may win the shoppers from the chain of the traditional supermarkets such as the Morrison and Tesco also from the Waitrose.The cultural situation, social and the economic conditions may have this classic jacket of leather as the sartorial icon which is to be reinvented constantly after every season by the large houses of fashion and also to be worn by the stars with the style (Yazdankhah and Fathalipourbonab, 2014). Dependability: This jacket as the wardrobe essential can help you to set you back the hundreds of pounds and the new product of the faux leather jackets can be considered as the solution to their budgets. References Aaron, B. (2009). Determining the business impact of knowledge management.Performance Improvement, 48(4), pp.35-45. Albiana, J. and Vila, C. (2012). A framework for concurrent material and process selection during conceptual product design stages.Materials Design, 41, pp.433-446. 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